Junior PR Specialist

Fancy a job as a Junior PR Specialist in fashion? Van de Velde could be the right fit for you. With over 100 years of experience, Van de Velde creates and produces the famous premium lingerie brands, Marie Jo, PrimaDonna and Sarda. Do you want to be part of one very committed and highly professional team, +1500 employees worldwide? Van de Velde lingerie, listed on the stock exchange for 25 years, continues to grow and is looking for a talented and enthusiastic Junior PR Specialist based in Belgium.

Purpose: 'we ignite the power in women'

In 2022, we defined the Van de Velde purpose: 'we ignite the power in women' from our company values:

We are driven by Passion | We breathe Quality | We are authentic | We focus on Consumers and Customers | We are Entrepreneurial | Together we are Strong.

Van de Velde is a company where employees have always been key. We strongly believe in the power and potential of people, and in the power in women in particular. This is reflected in our relationship with employees, consumers and women in society.

As a Junior PR Specialist, you will support the PR Manager in executing PR strategies across key markets (including Germany, Belgium, France, The Netherlands & Scandinavia) for both PrimaDonna and Marie Jo. Your responsibilities will be twofold: first, you will take ownership of implementing the community strategy for PrimaDonna, and second, you will handle traditional PR tasks and events for both brands. Strong stakeholder management and communication skills are essential, as you will collaborate closely with the Brand & Communications team to ensure effective content creation, press coverage, and media relationships.

Your responsibilities:

• Influencer Marketing & Community Building: implement influencer marketing initiatives for PrimaDonna by identifying and connecting with the right content creators and coordinating campaigns through the influencer tracking tool. Negotiate partnerships, set campaign deliverables, and manage sample shipments to maximize ROI and brand impact.

• Traditional PR & Media Relations: Support the PR Manager in implementing PR strategies for both PrimaDonna and Marie Jo. Maintain relationships with key media contacts and journalists, coordinate interviews, and respond to media inquiries. You’ll manage sample requests, photo shares, and build our brand presence in traditional media.

• Campaign Execution & Reporting: Oversee the planning and logistics of influencer and community campaigns, collaborating closely with the communications team. Regularly analyze and report on campaign success and influencer activity using UTM links and other tools, sharing key insights with the PR Manager to continuously improve strategy.

• Events & Activations: Work on the planning and hands-on implementation of community and press events, including influencer activations. Organize and execute event logistics, coordinate with internal teams, and manage event communication to strengthen brand engagement.

• Sample Management & Operations: Handle day-to-day sample organization, track inventory, and oversee efficient dispatch for influencers, stylists, and journalists. Maintain organized back-and-forth communication with influencers and agencies to ensure smooth operations.

• A degree in Communication, Marketing, PR, or a related field.

• A first experience in PR, influencer marketing, or community management is a plus, but recent graduates are also welcome to apply.

• You are up to date with social media trends, platforms, and the influencer landscape, with a strong interest in community building.

• You’re detail-oriented, hands-on, and organized with a talent for multitasking and prioritization.

• You have the capability to understand and defend brand USP’s and essences. Accordingly, you are also passionate about fashion lingerie that makes a difference in women’s lives.

• You have the confidence to communicate needs effectively. You are comfortable negotiating and interacting directly with influencers, agencies, and internal teams. You are not afraid to challenge the status quo.

• You are a teamplayer that has the natural ability to build strong relationships, but you can also work independently.

• You have an analytical mindset. You are able to dive into reporting and analytics, assess campaign performance, and apply data-driven insights.

• You are fluent in English and Dutch (knowledge of French or German is an advantage).

• A full-time, permanent contract in a stable, internationally listed fashion company in Belgium (Schellebelle HQ).

• A competitive salary with additional benefits (e.g., meal vouchers of €8/day, eco vouchers, bonus, insurance, etc.).

• Flexibility, including the option to work from home up to 50% of the time, depending on your work schedule, with a focus on work-life balance. (HQ in Schellebelle)

• 20 legal vacation days + 9 additional ADV days. No collective or fixed vacation days.

• You’ll receive a thorough onboarding program, providing a strong foundation for optimal growth opportunities later on.

• Collaboration within a large in-house marketing department with direct colleagues in various disciplines and countries.

• A challenging role within a company with a pleasant work culture that encourages initiative and new ideas.

• Each month, we host a VdV Café and organize many other activities where you can get to know your colleagues in a different setting